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The Keland Family Endowed Memorial Award for Visual &
Public Art


The Keland Family Endowed Memorial Award for Visual & Public Art is an annual award established in honor of Roxana “Rocky” Keland (January 27, 1950 - March 3, 2019), and is open to Visual and Public Art Senior Capstone Students. The purpose of this award is to support student artwork specific to VPA senior capstone projects, and is distributed in the spring semester to assist with capstone expenses. Student(s) must be majoring in VPA, enrolled in the spring semester of VPA 405: Senior Capstone, and have a minimum GPA of 2.0.


This award is open to all VPA Senior Capstone students regardless of financial need and is merit based.


Award Amount:  $600*
*Distribution of funds. Funds applied to the student's account. Unless outstanding fees are involved, the full $600 award will be dispersed within two weeks of award announcement. 
Deadline to Apply: March 5, 2021 


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  • Student must be a declared VPA major.

  • Student must be enrolled in the spring semester of VPA 405: Senior Capstone.*

  • Student must have a minimum GPA of 2.0.



  • Student must submit a support letter from a VPA faculty member that outlines their commitment as a student.

  • Student must submit a letter of intent (no longer than one page) that includes an artist statement, and a description of their Senior Capstone project that outlines how these funds will benefit the creation of new work.

  • A bio (no longer than one-paragraph)

  • A Curriculum Vitae (CV)

  • A portfolio of up to 6 images (at least 1200 pixels on the longest side). Please refer to sizing instructions below.

  • An image identification list, and (if relevant) artwork description page.


*Student must pass the fall semester of VPA 405: Senior Capstone in order for funds to be made available. Students that do not pass the fall semester of VPA 405 will be disqualified from receipt of funds.


Incomplete submissions will not be accepted.


Judging Criteria                                                                                           

This award is merit based.  Judging criteria will include, but is not  limited to:

  • quality of concept, technique, and craft

  • ability to convey a strong work ethic

  • collaborative nature of proposal

  • community outreach component

About Roxana Keland:

Roxana studied art at the San Francisco Art Institute and was in the first graduating class of the Visual and Public Art Department (VPA) at CSUMB. She was an unwavering supporter of VPA, and her contributions have left a lasting impact on the VPA program and students.  Her project support included mural funding for Marina High School, the CSUMB Vision Mural, the Songs for Women Living With War memorial, and the signature Skylight mural commissioned for the entrance of the new College of Arts, Humanities, and Social Sciences.


This award is made possible through a generous donation from Bill Keland.

For more information, please contact: VPA Department Chair at amuro[at]csumb[dot]edu

SUBMISSION OF MATERIALS                                                                                         

ALL entries/materials should be emailed to VPA Department Chair: amuro[at]csumb[dot]edu

with the subject heading: Keland Award Submission.

NOTE: This is a one-time submission and all materials should be submitted in one email. 


RESIZING YOUR IMAGE FOR ENTRY                                                                                 


  • File format/ Acceptable Media File Types: JPEG, TIFF or PNG formats only 

  • File dimensions: at least 1200 pixels on the longest side.

    • for example: 4x6” at 300 PPI (1200 x 1800 px).

  • File size: under 5 MB

How to resize images on a Mac:

  1. Select the image you want to resize.

  2. Right click and select Open With Preview.

  3. Go to Tools then Adjust Size.

  4. Choose Fit Into Custom and resize to 1200 pixels or larger on the longest side.

  5. Click OK

How to resize images on a PC:

  1. Select the image you want to resize.

  2. Go to toolbar and select Edit Pictures.

  3. Go to Change picture size and click Resize.

  4. Choose Custom and resize to 1200 pixels or larger on the longest side.

VPA Mission Statement:

Combining theory with practice, VPA’s pedagogies focus on historical and contemporary analysis, community collaboration, artistic production, evaluation and distribution of work with an emphasis on applied research, technical competency and self-expression.  The VPA major equips students with skills for art making, ethical inquiry, self-reflection, visual literacy, empathy and reciprocal community engagement to address the critical issues of aesthetics, social justice and cross-cultural competencies in a multicultural and increasingly interconnected global society. 


VPA is an inclusive and equitable campus community where all members of diverse sexual orientations, gender identities, and gender expressions are welcomed, valued, and affirmed. Through an initiative that includes educational training, experience and on-going learning opportunities, this framework encourages participants to identify themselves as visible supporters of the LGBTQQIAAPF (Lesbian, Gay, Bisexual, Transgender, Queer, Questioning, Intersex, Asexual, Ally, Pansexual, Fluid) community at CSUMB. Please join VPA students, faculty, and staff in bringing to life our vision of being a socially just community with a substantive commitment to multilingual, multicultural, and gender-equitable learning.

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